Generative Art refers to art that in whole or in part has been created with the use of an autonomous system. An autonomous system in this context is generally one that is non-human and can independently determine features of an artwork that would otherwise require decisions made directly by the artist. 

Artists, Videos, Prints

the Project’s artists and their work


information about the Project


articles about Generative Art


contact the Project


news about the Project


what is going on at the Project

Generative videos and slideshows are digital artworks.  To protect our clients and allow them to sell the art we provide verifiable Certificates of Authenticity signed by the artists and gallery.  The videos are created in limited editions of 100 and your edition number is listed on the certificate.  The videos are created as ambient loops and can be shown on TVs, projected on to walls, or displayed on LED screens, computers, and phones. 

We load the videos on premium thumb drives that are packaged in custom hand-crafted containers. Generative art is eco-friendly, and when upload to the cloud the digital work becomes sustainable and available for use on future hardware. 

The videos are priced at $1 a second, plus $10 for materials.  A 60 second video, for example, would be valued at $70.  If you purchase a video via our website there is an additional charge of $10 for shipping and handling. We guarantee the drives and offer free set-up advice. 

You view the video by plugging the thumb drive into the USB port at the back of your TV, into the USB port on your Apple TV or Roku box, or on your computer’s USB port.  You can also Chromecast or Airdrop from your computer to your TV.  Press the source button on your TV remote and you will see the thumb drive icon appear in the source line up, choose the icon and your TV is transformed into a moving work of art.  When you press the pause button on your TV remote the video becomes a single frame, one of thousands contained in the video.  

Generative videos and slideshow offer an innovative, inspiring new way to acquire and live with art. 

USB thumb drive, container, certificate of authenticity

In June of 2018, James Pricer and I opened Generative Art Project to exhibit and promote the best of the new movement from across the globe. James is a generative artist, and I’m a former arts writer. 

My interests in science and history drew me to generative, digital, and computer imagery when as a newspaper writer I first began covering art for the Chapel Hill News in 1999. Artists, like writers, record the human experience, and I was curious to see how tech-based artists would document the information age. 

Over the past two decades science and technology have increasingly expanded, modified, and controlled our lives. So what does it mean to be human now that being entirely human is no longer the only option, the best option, or even an option at all? Generative art is uniquely positioned to envision the intersection of technology and humanity because it is created in that hybrid intersection. 

Additionally, the skills required bring the voices of designers, coders, directors, performers, engineers, scientists, technologists, and musicians to the art world choir. Expect innovation steps and discontinuous leaps. 

Historically speaking, art has been a wonderful resource, allowing us to see over time how populations represented themselves and how they conceptualized the issues of their day. How we now adapt to tools that are far more intelligent and capable than we are will be telling. 

The artists we exhibit will enlighten, inform, and leave behind reflections on what it means to be human as we experience the end of all we have ever known and turn to face a new, and startling reality.  

– Julia Morton 

Julia Morton Media website

Generative Art Project

1621 East 6th Street, #1107, Austin TX 78702

Click here to use Google Maps for directions.

Hours:  Friday 5-9, Saturday 2-9, Sunday 1-4

also by Appointment



Generative Art Project

Julia Morton

1621 East 6th Street, Suite 1107, Austin, TX 78702

+1 917.523.1512 

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